broadcast by Phoenix TV in Hong Kong and its popularity extended into China, Taiwan and Southeast Asia. In two years after Korean TV drama had been exported to China, Korea had exported Korean popular songs to China and Korean public culture had started becoming popular in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about K
Ⅰ. 아나운서(announcer)
라디오·텔레비전 방송국에 소속되어 방송을 담당하는 방송인 또는 그 직업. 넓은 뜻에서는 경기장·극장·가두 등에서 마이크로폰을 통해 대중에게 전달사항을 알리는 사람도 포함된다.
아나운서는 집단작업인 방송작업 가운데 음성표현의 중심적인 담당자이다. 아나운서
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv
In 1980s, NPR has periodically broadcast a Christmas Carol
In 1999, Paul Oakenfold included a remixe celebrity reading of the book
In 2007, a theatrical audio version
In 2008, David Jason recorded a 10 part abridged reading of A Christmas Carol for BBC Radio 4’s Book at Bedtime
Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually drama and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
New World Order
On May 19, 1996, as the numbers and rating were growing, WCW recruited two of the WWF's biggest superstars Scott Hall and Kevin Nash whose contracts had just been expired. Hall and Nash didn't show any intentions of leaving WWF beforehand and even gave their word to WWF that they'd stay. So nobody was expecting to see them on WCW's show.
So, instead of making a statement t
History of 막장 drama
After the drama "청춘의 덫" had been made, which is the beginning of 막장 drama, other 막장 drama, such as 인어아가씨, 하늘이시여, 내 남자의 여자, 조강지처 클럽, 아내의 유혹 and 꽃보다 남자 was made. In these days, 막장 drama has been made an issue of itself but it had existed long time ago before, and it is less simultaneous than